The academy for healthcare 'Academie Gezondheidszorg Utrecht' is a cooperation of the University of Utrecht, the Academic Hospital 'Medisch Centrum Utrecht' and the college 'Hogeschool Utrecht'. Ambition is to put healthcare on a higher level by offering 'evidence based practice' and best 'practice based' trainings funded on scientific research. We developed a logo and identity -illustrating the group-effort of three institutions- distinguishing the academy from the conservative images in the medical world. We made it fresh, literally also by using the apple as the icon for care in their website. After all, an apple a day keeps the doctor away.
Design, advice, development and realisation of corporate identity, logo, house style, presentation templates, website, brochures and the integrated communication.