Alex, the first Dutch online broker, kick-started doing business in 1999. The service Alex provides allow private investors to trade on the stock exchange independently. Veldsvorm created the name and identity, introducing an anarchistic logo and using the colours red and black in a look and feel never seen before in the banking world. We developed and realised the complete market introduction. Alex turned out to be a successful revolution in the world of finance.
Concept, design, advice, development and realisation of identity, logo, house style, public website, member website, interior Alex offices, introduction and advertising campaign, exhibition stands, illustrations, brochures, flyers.