AutoArena is a leading automotive group with subsidiaries that specialise in car lease (ArenaLease) and damage repair (Autoschadebedrijf Venlo), and that also include Volkswagen and Audi dealers (AutoArena). AutoArena asked us to develop a new image and communication plan that would reflect the companies ambitions. We created the new logo and identity, and implemented them at every level of communication for the company as a whole as well as the separate brands. We designed and developed the retail concept, as well as the interior and the furniture for their showrooms.
Concepts, design, advice, development and realisation of the communication plan, logo and identity, house style, retail concept, exterior, interior, furniture, advertising campaigns, communication grids, brochures, internal campaigns, special publications, photography.