Fashion retailer Peek & Cloppenburg wanted a dramatic changeover for al its stores to give an answer to the competition. Together with Jaap Tolenaars we developed a new retail concept. It became a dramatic changeover with new routings, presentations, shop in the shops, furniture and signage. P&C's mega stores in Amsterdam and Rotterdam were the first to implement the new concept successfully.
Concept, design, advice, development and art direction of furniture, presentations and the complete retail concept in all its facets.