Wilhelmina Kinderziekenhuis is a children's hospital. A completely new hospital was being built in Utrecht, in the centre of the Netherlands, and we were asked to help find the additional funds needed to make the interior of the new hospital fit for its little clients. We started with a complete and dramatic makeover of the hospital's identity, creating an image both adults and children could comprehend. Based on this new identity we developed a range of tools, which proved extremely successful in acquiring the funds that were so desperately needed.
Concept, design, advice, development and realisation of corporate identity, logo, house style, annual reports, advertising, brochures, flyers, funding presentations, merchandise.